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Media Psychology

~ Informing, Educating and Influencing

Media Psychology

Category Archives: Media Literacy

Tech Titans Dish Advice About Phone Addiction – Great Escape – Medium

24 Monday Sep 2018

Posted by Donna L. Roberts, PhD in Advertising, Media Effects, Media Literacy, Media Psychology, Psychology

≈ Comments Off on Tech Titans Dish Advice About Phone Addiction – Great Escape – Medium

Tags

Addiction, Email, Gaming, Mental Health, Smartphone, Social Media

 

Your phone is training you to be its servant. Here’s how to fight back.

by Clint Carter

Source: Tech Titans Dish Advice About Phone Addiction – Great Escape – Medium

With every Facebook post you like, tweet you send, or question you type into Google, you’re giving the internet strength. Feeding the algorithms. Paying the advertisers. You’re also helping to fill server farms that will ultimately be replaced by bigger server farms, effectively anchoring the internet in the real world. This is all sweet and rosy, if the internet-human relationship is mutually beneficial. But it’s not clear that it is.

In some ways, our nonstop online lives are bringing us closer. But at least as often, the relentless pace of social media, email, and constant pings and beeps only serve to pull us further apart. And all this tech is certainly bad for our health and happiness: Research links social media to depression and high-speed internet to poor sleep. Simply having a phone visible during meals has been shown to make conversation among friends less enjoyable.

It’s probably hard to imagine life without a high-powered computer in your pocket or purse at all times, but it’s worth remembering that you’re still an autonomous being.

That said, these effects aren’t inevitable. Not yet, anyway. It’s probably hard to imagine life without a high-powered computer in your pocket or purse at all times, but it’s worth remembering that you’re still an autonomous being. You can decide how often and in what way you interact with the internet. And if you talk to the researchers, authors, and entrepreneurs who understand digital technology best, you discover that many of them already have.

We reached out to eight digital experts to find out how they maintain a (reasonably) healthy relationship with technology. All agreed that push notifications are evil, so you should go ahead and turn those off right now. Some of the experts even said they keep their ringers and text notifications off, at least some of the time. Beyond that, they all had unique strategies for defending themselves against the intrusive, obnoxious, and possibly destructive effects of technology.


Give Yourself One Honest Hour of Work Each Day

Dan Ariely, PhD

Professor of psychology and behavioral economics at Duke University, author of Predictably Irrational: The Hidden Forces That Shape Our Decisions

Much of Dan Ariely’s work — including Timeful, the A.I.-powered calendar app he built and sold to Google — focuses on making the most of limited time. One way he does this is by starting each morning in a distraction-free environment. “I think very carefully about the first hour of the day,” he says. “I used to have two computers, and one had no email or browser on it.” That’s the one he used for writing in the mornings.

“The thing is to realize that our time to work is actually quite precious.”

Ariely’s travel schedule forced him to abandon the dual-computer setup, but the experiment was fruitful enough that he now relies on a self-imposed internet ban to get work done. “The last thing I do each day is turn my computer off,” he says. “The next day, when I turn it back on, my browser and email are still off.” And Ariely keeps it that way until he’s powered through that first hour. “The thing is to realize that our time to work is actually quite precious,” he says. “We need to protect it.”


Quit Cold Turkey

Steve Blank

Stanford professor, retired entrepreneur, and founder of the Lean Startup movement

Over the two-plus decades that Steve Blank helped shape Silicon Valley, he ushered eight technology startups into the world. But it was during his tenure at Rocket Science Games, a company he founded in the mid-1990s, that Blank began getting high on his own supply. “I found myself drug addicted,” he says. “I’d be up playing games until four in the morning.”

“The devices started as tools and ended up as drugs for most people.”

Video games are hardly a Schedule 1 narcotic, but Blank was losing sleep and, he felt, setting a bad example for his children. Emerging research confirms his idea that games and social media can exert drug-like forces over users. A study published in the journal PLOS One even found that digital addictions can shrink the amount of white matter at certain brain sites, creating changes similar to those seen in alcohol, cocaine, and methamphetamine addictions. “The devices started as tools and ended up as drugs for most people,” Blank says. “App manufacturers are incentivized to make us addicted. I’ll contend that a ton of social media is actually a lot like oxycontin.”

When Blank realized that his gaming habit was robbing him of happiness by way of lost sleep and family time, he snapped his CD-ROMs in half (this was the ’90s, remember). Then he threw the pieces into the trash. “I literally went cold turkey,” he says. “And I haven’t played a video game since.”


Create an Email System and Stick to It

Ethan Kross, PhD

Professor of psychology and director of the Emotion and Self-Control Laboratory at the University of Michigan

After studying Facebook — and, more important, after finding that the biggest users were the least satisfied with life — Ethan Kross decided to refrain from any social media use. But he still checks his email more often than he’d like. “It’s a self-control failure from a self-control expert,” he says.

To be fair, the professor is probably selling himself short. The truth is he relies on three solid rules to prevent compulsive emailing.

“So I just try to change my digital environment. We know from research that can be a powerful tool for enhancing self-control.”

First, Kross pushes all fast-moving work conversations to Slack. “That way I can get information from my lab collaborators quickly, and my email becomes less urgent.”

Second, he uses the snooze function, which is available on Gmail and services like Boomerang for Outlook, for any email that isn’t urgent. “If there are 50 things in my inbox, that can be disruptive to my immediate goals,” Kross says. So he snoozes them for a few hours or a few days, depending on the urgency.

Finally, Kross relies on an email-free iPad for reading, so he can’t check his incoming mail even if he wants to. “I don’t like checking my email when I’m in bed, because once every month I’ll receive something that makes me not sleep well,” he says. “So I just try to change my digital environment. We know from research that can be a powerful tool for enhancing self-control.”


Take Weeklong Breaks as Necessary

Jean Twenge, PhD

Researcher and professor of psychology at San Diego State University and the author of iGen, a book about how the internet is changing young adults

In April of last year, Jean Twenge signed up for Twitter. It’s her first and only social media account, and almost immediately she found herself clashing with people who disagreed with her research. “It’s a public forum, and I felt a compulsion to defend my arguments,” Twenge says. “But is that the right response? I don’t know. For my own mental health, I know it’s not.”

“It’s a public forum, and I felt a compulsion to defend my arguments.”

It’s not that she wanted to be on Twitter, but as an academic with a book to promote, Twenge felt like she had to. After six months with the service, though, Twenge noticed that she was increasingly giving in to a compulsion to check up on conversations that were making her miserable. “It completely confirmed why I don’t have social media,” she says. And so she scaled back. Twenge kept the account for promotional reasons and still has periods of time when she’s active, but when she needs a refresh, she consciously steps away for days or weeks.

When asked if she’s tempted to open an Instagram or Facebook account — even if just for research purposes — she replies quickly, “Nope.”


Dock Your Gadget and Walk Away

Erik Peper, PhD

Professor at San Francisco State University and president of the Biofeedback Federation of Europe

As a researcher who explores the impact of excessive phone use (it makes us feel lonely) and the bad posture brought on by constantly staring at a screen, Erik Peper makes a point of keeping his phone at a distance. When he leaves home in the morning, he packs it into his backpack instead of his pocket. And when he returns in the evening, he docks it at the charging station by his front door.

What’s the point? There are two, actually.

“There are very few things that are truly urgent.”

First, the microwaves coming off mobile devices could present a small risk to their owners, Peper says. In a paper he wrote for the journal Biofeedback, Peper cites epidemiological research showing that people who use cellphones for more than 10 years are more likely than nonusers to have tumors on their salivary glands and inside their ear canals. They’re also three times as likely to have certain brain and spinal-cord tumors on the side of their head where they hold their phone. “The data is weak and controversial,” Peper admits. “But I believe in the precautionary principle, which says that you have to first prove something is totally safe before you can use it.”

The second reason is that, simply put, it’s a distraction. “The phone hijacks our evolutionary patterns,” Peper says. “We don’t do good with multitasking, so if you’re writing an article, and every five minutes you pop back to answer a message, you’re much less productive in the long term.” The same logic applies to socializing, he says, which is why his phone is stored out of sight when he’s with friends and family.

Does it matter that he’s a little slow to reply to messages? Or that he occasionally misses a call? “There are very few things that are truly urgent,” Peper says. “It’s different if you’re a firefighter, but beyond that, whether I answer the email this minute, later today, or even this evening — it really makes no difference.”


Eliminate Email on Your Phone

Linden Tibbets

CEO of IFTTT, a service that lets you program your apps and smart devices to carry out rote tasks

Years ago, Linden Tibbets decided he didn’t want to be a slave to his email. Which meant, in short, that he would read and send messages only while sitting at his desk.

“The only time I send email on my phone is if I’m running late to a meeting and there’s no other way to communicate,” Tibbets says. “That’s literally the only time.”

“You can be endlessly entertained with what’s happening in the world around you. You don’t need your phone.”

The upshot, he says, is that he’s able to address his correspondance with better focus. “I would much rather spend an extra hour in the evening responding to email than to be distracted by it off and on throughout the day,” Tibbets says. If it takes a while to reply to people, no big deal. “I just say, ‘Thanks for your patience. I apologize for being slow to get back to you.’”

And if he finds himself with a moment of downtime — standing in line for groceries, for instance — Tibbets considers it rare opportunity for mind wandering. “I play a game with myself where I try not to look at my phone,” he says. “I look at people. I read food labels. I observe things in the environment. You can be endlessly entertained with what’s happening in the world around you. You don’t need your phone.”


Schedule Moments of Disconnection

Adam Alter, PhD

Professor of marketing at New York University and author of Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

In Irresistable, Adam Alter argues that in some ways, tech addiction may actually be worse than cigarette addiction. Because the web is built on social connections, each new addict makes it harder for the rest of us to abstain. “Addictive tech is part of the mainstream in a way that addictive substances never will be,” Alter writes. “Abstinence isn’t an option.”

“I try to put my phone on airplane mode on weekends.”

So what does the tech critic do to protect his own mental autonomy? He disconnects when the workweek’s done. “I try to put my phone on airplane mode on weekends so I can take photos of my two young kids without interruptions from emails and other needy platforms.”


Swap Out the Brain-Rot Apps for Ones That Enrich

Ali Brown

Entrepreneurial consultant, host of Glambition, a podcast for women in business

Last year, Ali Brown had a social media reckoning. “It was after the election, when everything was getting toxic and weird,” she says. “I was getting all my news from Facebook, and I felt this sense of unease all the time.”

So Brown did an entirely logical thing that most of us haven’t done: She drained the swamp on her phone. In one heroic moment of full-steam bravado, Brown deleted Facebook, Twitter, and Instagram and replaced them with apps from the Wall Street Journal and the New York Times. “I decided to pay for some really good journalism,” she says. “I’ll use my time to read those instead.”

“Responding to social media all day is going to get you nowhere.”

Once her healthier new phone routine was established, Brown added back one social media app — but just one! “I like Instagram because it’s generally happy and fun,” she says. “I post about my kids.”

Brown is lucky enough to have a team to run her Twitter and Facebook accounts, but she knows there are better uses for investing her personal time. “If you’re here in this life to do great, powerful work, then you need to create some space in your day to be a freethinker,” she says. “Responding to social media all day is going to get you nowhere.”

To her clients — mostly women running seven- and eight-figure companies — Brown generally offers this advice: “Try deleting social media for a week. You won’t miss anything, you won’t cease to exist, and you’ll thank me later.”

Go to the profile of Clint Carter

WRITTEN BY Clint Carter

Writer for publications such as Entrepreneur, Men’s Health, Men’s Journal, New York magazine, and Wall Street Journal.

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This Infographic Shows How Only 10 Companies Own All The World’s Brands – Media Psychology

03 Monday Sep 2018

Posted by Donna L. Roberts, PhD in Media Literacy, Psychology

≈ 3 Comments

Tags

Branding, Marketing

by Kate Ryan General Mills, Kellogg’s, and Unilever own just about everything Source: This Infographic Shows How Only 10 Companies Own All The World’s Brands Just when you think there’s no end to the diversity of junk food lining supermarket aisles, an insanely detailed infographic comes along to set us all straight. Out of the […]

via This Infographic Shows How Only 10 Companies Own All The World’s Brands — consumer psychology research

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Calling BS on Facebook’s PR Ruse

15 Friday Jun 2018

Tags

Cambridge Analytica, Data, Facebook, Personally Identifiable Inforamation, Privacy

brown bull on green glass field under grey and blue cloudy sky

Photo by Pixabay on Pexels.com

In March 2018, Facebook announced they would no longer integrate with third-party data providers that enable marketers to create targeted audiences on its platform as a response to the Cambridge Analytica scandal. Consequently, I wrote an article about this entitled Facebook’s Red Herring, because that is exactly what it was–a very artful distraction and attempt to deceive consumers into believing Facebook’s action was about addressing their privacy. But that is not what it was about.

The Cambridge Analytica scandal was about data leaving Facebook and being used in ways that were not authorized by participants of the survey. The decision to dissolve third-party data partnerships is about data that goes into Facebook to segment audiences for relevant targeting. However, what consumers have not seen the same publicity on is that Facebook has modified their stance on third-party partnerships so their data can still be used. The point I made in my article is that Facebook demonized third-party data providers in the press by announcing their dissolution of partnerships while avoiding the same public scrutiny around the real reason for their action.

Marketers can still append third-party data, which is compiled by a vendor to provide context, to a customer or prospect outside of Facebook and then ‘onboard it’ for digital marketing. Marketers simply need to sign an agreement with an onboarding provider that includes Facebook’s new terms and conditions. They can then append third-party information to customer lists and create target groups, or they obtain prospect lists of their target groups from a third-party data provider. From there advertisers onboard that data and upload it via Campaign Manager to Facebook. Some onboarders such as LiveRamp have third-party data available in their platforms so prospect audiences can be created and pushed to Facebook without the need to purchase the prospect list with personally identifiable information (PII) from the third-party data provider.

Regardless of how the marketer goes about it, once data is onboarded or audiences are created in an onboarding platform, they can be activated (used for media purchase) on Facebook. Voilá – third party data is still being used on Facebook. Facebook’s move to divorce themselves from third-party data did not mean it couldn’t be used, they are just requiring an additional step that many marketers are already proficiently executing.

If you are unfamiliar with how consumer data onboarding works, here is a short explanation: Consumer data onboarders like LiveRamp, Neustar and Oracle move offline marketing lists containing PII such as CRM data, loyalty databases, prospecting lists, etc., to the online ecosystem and match or link (via a common identifier such as email address) to cookies and device IDs in a privacy-compliant manner. The reason this matching is considered privacy compliant is because consumer PII is anonymized. Marketers never receive which specific cookies and device IDs are associated with the consumer profile.

Onboarders can connect consumer PII to cookies because they visit websites that are part of the onboarder’s network where consumers have provided permission to share their information with third parties. One example of a website that collects consumer PII and online attributes such as cookies, device IDs, etc. is Tripit. When you create an account on Tripit, you provide information that associates a cookie or device ID with your PII. If you look at Tripit’s privacy policy under “Cookies, Analytics and Tracking”, it expressly states: “…providers may also automatically collect the above information about you through the App and on other sites and services, including personally identifiable information about your online activities over time and across different websites, devices, online services, and applications when you use our App. Some third parties help us and others associate your activities across the browsers and devices you use, or that your household uses, for retargeting, cross-device advertising, analytics, and measurement purposes”. Because an onboarded list will include PII, it can be matched to a cookie/device ID if a website with these permissions are in the onboarder’s network of partner contributors.

Sorry dear consumer, Facebook’s dissolution of third-party data partnerships continues to be a red herring and does not prevent such data from being used on their platform. Furthermore, Facebook continues to collect and store first-party data (i.e., owned by them) on you that advertisers can leverage for target audience creation; and they have those rights because it is buried in the required terms and conditions you consented to when your account was created.

So, while Facebook has demonized third-party data in the press right after the Cambridge Analytica scandal (even though completely unrelated to the latter’s dubious use), they have not prevented its use. Frankly, I find Facebook’s use of first-party data and passive surveillance via their pixel on other websites resulting in those creepy retargeting advertisements much more intrusive then my being a member of a target audience based on my demographics and other modeled assumptions.

Consumer trust is the new “oil” in today’s data economy, and it requires more than lip service. Perhaps it is time for Facebook to figure that out.

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Posted by Melissa Chyba | Filed under Advertising, Media Literacy, Media Psychology, Personal Data, Psychology

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When Advertisements Become Too Personal

23 Friday Feb 2018

Posted by Melissa Chyba in Advertising, Media Literacy, Media Psychology, Personal Data, Psychology

≈ 3 Comments

Tags

Advertising, Analytics, Data Use, Facebook, Marketing, Privacy, Technology

GuerraGPhoto's/Shutterstock.com

GuerraGPhoto’s/Shutterstock.com

With the proliferation of media channels over the last 20 years, advertisers have taken advantage of marketing technologies combined with data to serve more personalized advertisements to consumers. Personalization is a marketing strategy that delivers specific messages to you by leveraging data analysis and marketing technology    enabling them to target (the ability to identify a specific person or audience). Thus, companies leverage many data sources about you whether obtained directly from you, purchased from data brokers, or passively collected on you (tracking your online behavior). There are advantages to this as a consumer such as advertisement relevance, time savings and product pricing. For example, I don’t like to see the media I consume littered with advertisements on golf equipment or hunting gear, since the products are not of any interest to me. Secondly, I hate it when I have already purchased a product the same product shows up in Facebook, as this is just a waste of my attention. Rather, the marketer should show me something that is at least complimentary to what I have already purchased instead of wasting my time. There is a good reason for optimizing advertising because if targeting were not available companies would need to increase their advertising budgets every time a new media channel presented itself resulting in price increases to consumers. From an advertiser perspective, there is no argument with the return on investment that leveraging data for targeting provides across all channels which is why almost all companies engage in the practice. However, there are times when advertiser personalization attempts cross the line and it recently happened to me.

Last December I had a health matter I needed to address. My doctor recommended I try a supplement that can be only bought online. After trying some samples provided by my doc, I went directly to the company’s website and made the purchase. I never viewed the company’s page nor saw an advertisement for the product on Facebook (i.e. I left no previous online behavior that could be tracked). One day later, a post showed up on my Facebook feed from that same company. Serenol ad screen shot

I immediately yelled “Are You F***ing Kidding Me???” among other things. So dear reader…..you now know I bought a supplement called Serenol which helps alleviate PMS symptoms – hence my use of four letter words above (yes it works). From my perspective this was a complete invasion of my privacy and feels unethical. It may also be against HIPAA laws, or it should be! In the end, what this means, is Serenol, without my permission, disclosed my health condition.  Furthermore, it also begs the question: Now that Facebook has this data on me how will they use it moving forward?

Being from the data integration and marketing technology industry myself I personally have a moderate perspective on the use of data attributes for targeted marketing. I don’t want to see advertisements from companies that are completely irrelevant to me nor do I want to pay increased prices for goods and services, thus I have some comfort with use of my data. However, this scenario violated my personal boundaries, so I downloaded a tracker monitor and followed the data.

Ghostery provides a free mobile browser and search engine plug-in for tracking the trackers, something anyone can access for free.Ghostery Screen Shot

Ghostery shows you what type of trackers are firing on any website that you visit. With this tool I learned there were multiple pixels firing on Serenol’s site, Facebook being one of many.  The two pixels that interested me most were the “Facebook Custom Audiences” and the “Facebook Pixel” trackers. The custom audience pixel enables Serenol (or any other advertiser) to create Facebook Custom Audiences based on their website visitors.

A Facebook Custom Audience is essentially a targeting option created from an advertiser owned customer list, so they can target users on Facebook (Advertiser Help Center, 2018). Facebook Pixel is a small piece of code for websites that allows the site owner AND Facebook to log any Facebook users (Brown, Why Facebook is not telling you everything it knows about you, 2017). Either of these methods would have enabled the survey post I was shown from Serenol. What likely happened is Serenol and Facebook used these tags to conduct surveillance on me without my conscious knowledge and re-targeted me, hence the offending post. Yes – this is technically legal. Why? Because, I mostly likely agreed to this surveillance in the terms of service and privacy policies on each site.  Also, this method of targeting does not provide data back to Serenol who I am on Facebook, only Facebook knows. However, now Facebook has data that associates me with PMS!

Facebook collects information on things you do such as content you share, groups you are part of, things someone may share about you (regardless of whether you granted permission), payment information, the internet connected devices you and your family own and information from third-party partners including advertisers (Data Policy , 2016). They can monitor your mouse movements, track the amount of time you spend on anything and the subject of your photos via machine learning algorithms. Furthermore, when you do upload photos, Facebook scans the image and detects information about that photo such as whether it contains humans, animals, inanimate objects, and potential people you should tag in the picture (Brown, The amount of data facebook collects from your photos will terrify you, 2017). The social media company directly states in their data policy that they use the information they collect to improve their advertising (this means targeting) and then measure such advertising effectiveness (Data Policy , 2016). While Facebook’s data policy states that they do not share personally identifiable information (PII), they do leverage non-personally identifying demographic information that can be used for advertisement targeting purposes provided they adhere to their advertiser guidelines (Data Policy , 2016). This policy is subject to all Facebook companies, including WhatsApp, Facebook Messenger and Instagram. So that private message you are sending on Messenger isn’t as private as you think, Facebook is collecting data on that content. With Facebook owning 4 of the Top 5 Social Media applications, isn’t this a little creepy?

The next obvious question, is how can this data be used for nefarious purposes? Facebook’s advertiser policies state that an advertiser can’t use targeting options to discriminate against or engage in predatory advertising practices (Advertising Policies, n.d.). While they do withhold some demographics from certain types of advertising like housing, there are other questionable practices for targeting. For example, last year an article appeared in AdAge that called out Facebook, LinkedIn and Google who all allow employment advertising targeting using age as a criteria. Facebook has defended using the demographic despite criticism the practice contributes to ageism in the workforce and is illegal in the actual hiring practices of public companies (Sloane, 2017).

So, can Facebook use data about my PMS for targeting? Will they allow potential employers to use this data? What about health insurance companies? This is a slippery slope indeed. The answer is yes, and no. Facebook recently updated its’ policies and now they prevent advertisers from using targeting attributes such as medical conditions (Perez, 2018). This means that Facebook will not provide demographic selection data in their targeting tools to select or deselect users based on medical conditions. This type of targeting requires using third-party data, meaning that the advertiser is using the data provided by Facebook or other data aggregators to create an audience. However, I did not find anything that prevents companies like Serenol from using first-party data to find me on Facebook. Furthermore, when I went to the Serenol site on February 21st, 2018 (after the Facebook policy update), Ghostery showed that Facebooks’ Pixel and Facebook for Developers along with other pixels and tags from The Trade Desk, Adobe, Google, etc. were all live on the site.

This month’s Harvard Business Review published an article about how consumers react to personalization. The authors ran a series of experiments to understand what causes consumers to object to targeting and found out that we don’t always behave logically when it comes to privacy. People will often share details with complete strangers while keeping that information secret from those where close relationships exist. Furthermore, the nature of the information impacts how we feel about it – for example data on sex, health and finances are much more sensitive. Secondly, the way that data exchanges hands (information flows) matter. They found that sharing data with a company personally (first party sharing) generally feels fine because it is necessary to purchase something or engage with a company. However, when that information is shared without our knowledge (third-party sharing) consumers are reacting in a similar way as if a friend shared a secret or talked behind our backs. While third party sharing of data is legal, the study showed that scenarios where companies obtain information outside the website one interacted with or deduced inferred information about someone from analytics elicits a negative reaction from consumers. The study also found when consumers believe their data has been shared unacceptably, purchase interest substantially declines (John, Kim, & Barasz, 2018). Some of the recommendations from the authors to mitigate backlash from consumers included staying away from sensitive subjects, maintain transparency and provide consumers choice/ the ability to opt out.

I reached out to Michael Becker, Managing Partner at Identity Praxis for his point of view on the subject. Michael is an entrepreneur, academic and industry evangelist who has been engaging and supporting the personal identity economy for over a decade. “People are becoming aware that their personal information has value and are awakening to the fact that its’ misuse is not just annoying, but can lead to material and lasting emotional, economic, and physical harm. They are awaking to the fact that they can enact control over their data. Consumers are starting to use password managers, identity anonymization tools, and tracker management tools [like Ghostery]; for instance, 38% of US adults have adopted ad blockers and this is just the beginning. Executives should take heed that a new class of software and services, personal information management solutions, are coming to the market. These solutions, alongside new regulations (like the EU GDPR), give individuals, at scale, the power to determine what information about them is shared, who has access to it, when it can be used, and on what terms. In other words, the core terms of business may change in the very near future from people having to agree to the businesses terms of service to business having to agree to the individuals’ terms of access.”

In the United States the approach to regulations for personal data collection and use is such that if the action from the business or technology isn’t expressly forbidden, then companies can do it regardless of whether it is ethical or not. Unfortunately, regulations do not necessarily keep up with the pace of innovation in the world of data collection. In Europe the approach to data privacy is such that unless a personal data collection practice and its use is explicitly called out as legal then companies CANNOT do it. There are some actions you can take to manage passive data collection; however, this list is not meant to be exhaustive:

  • Use Brave Browser: This browser allows you to block ads and trackers to sites that you visit. Brave claims it will increase download speeds, save you money on your mobile device data since you don’t have to load ads and protect your information.
  • Ghostery permits you to allow what trackers are accepted by site that you visit, or block trackers entirely.
  • Add a script blocker plug-in to your browser such as No-script. No-script has a white list of trustworthy websites and it enables you to choose which sites you want to allow scripts.
  • Review what permissions to track your data on your mobile device and limit it. Do you really want Apple sharing your contact list and calendar with other applications? Do all applications need access to your fitness and activity data? You can find helpful instructions on how for iPhone here or for Android here.

Regardless of what is legal or illegal, comfort levels with how our personal data is used varies by individual. When you think about it, there is similarity to the debate in the 60’s on what constituted obscenity. When we find use of our personal data offensive we will likely say “I’ll know it when I see it”.

References:

Advertiser Help Center. (2018). Retrieved from Facebook Business: https://www.facebook.com/business/help/610516375684216

Advertising Policies. (n.d.). Retrieved February 20, 2018, from Facebook: https://www.facebook.com/policies/ads/

Brown, A. (2017, January 6). The qmount of data facebook collects from your photos will terrify you. Retrieved February 20, 2018, from Express: https://www.express.co.uk/life-style/science-technology/751009/Facebook-Scan-Photos-Data-Collection

Brown, A. (2017, January 2). Why facebook is not telling you everything it knows about you. Retrieved February 2018, 2018, from Express: https://www.express.co.uk/life-style/science-technology/748956/Facebook-Login-How-Much-Data-Know

Data Policy . (2016, September 29). Retrieved from Facebook: https://www.facebook.com/full_data_use_policy

John, L. K., Kim, T., & Barasz, K. (2018, February). Ads that don’t overstep. Harvard Business Review, pp. 62-69.

Perez, S. (2018, February 8). Facebook updates its ad policies and tools to protect against discriminatory practices. Retrieved from Techcrunch: https://techcrunch.com/2017/02/08/facebook-updates-its-ad-policies-and-tools-to-protect-against-discriminatory-practices/

Sloane, G. (2017, December 21). Facebook defends targeting job ads based on age. Retrieved from Ad Age: http://adage.com/article/digital/facebook-defends-targeting-job-ads-based-age/311726/

 

 

 

 

 

 

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What Is a Constant Cycle of Violent News Doing to Us?

06 Saturday Aug 2016

Posted by Donna L. Roberts, PhD in Media Effects, Media Literacy, Media Psychology, Psychology

≈ 5 Comments

Tags

Behaviorism, Cognitive, Influence, Media Effects, Media Literacy, Psychological Effects

Nothing good. Experts suggested limiting your exposure to violent imagery and social media.

Source: What Is a Constant Cycle of Violent News Doing to Us?

By KATIE ROGERS        JULY 15, 2016

It has been a rough year.

By now, our violence is down to a pattern, and there is a choreography to our reactions.

A killer seeks out a nightclub, a church, an airport, a courthouse, a protest. Someone is shot on video, sometimes by the police, and marchers fill the streets. An attack is carried out in France, America, Turkey, Bangladesh, Lebanon, Tunisia, Nigeria, and then claimed and celebrated by a radical terror group.

Our phones vibrate with news alerts. The talking heads fill air over cable news captions that shout “breaking news” in red. Rumors and misinformation abound. The comments erupt on Twitter, Facebook and news sites.

Journalists create multimedia stories that focus on videos, photos and graphic accounts from victims and witnesses. The experts give interviews, and the latest tools of immediacy are put to use. After the deadly terror attack in Nice, France, The Times invited grief counselors to be interviewed on Facebook Live. Within days, attention had turned to a shooting in Baton Rouge that left three law enforcement officers dead.

So, what is this doing to us?

It depends on the individual, but living in a digitally linked world where broadcasts of violence are instantaneous and almost commonplace means that many of us are becoming desensitized, Anita Gadhia­ Smith, a psychologist in Washington, said Friday.

“With the frequency of shootings and terror attacks there is a sense of anxiety that’s building in people,” she said, “a sense of vulnerability and powerlessness.”

Dr. Smith added: “There is a heightened alarm, but there can also be some desensitization that’s happening.”

The constant stream of news on social media can also be traumatic. A team of researchers at the University of Bradford in England told a British psychology conference last year that exposure to violent imagery on social media can cause symptoms that are similar to post-­traumatic stress disorder, defined as a persistent emotional reaction to a traumatic event that severely impairs one’s life.

In an analysis conducted by the Bradford researchers, 189 participants were shown images and provided with stories of violent events, including the Sept. 11 attacks, school shootings and suicide bombings.

The researchers’ analysis showed that 22 percent of those who participated were significantly affected by what they saw.

The study also found that people who view violent events more often were more affected than people who saw them less frequently, and that people who described themselves as extroverts with outgoing personalities were at a higher risk to be disturbed by the images.

What can we do about it?

The self­-care advice hasn’t changed. It is natural to want to follow along with incremental updates on social media and in the news. But it’s important to know that this can heighten your anxiety.

Anne Marie Albano, a clinical psychologist and the director of the Columbia University Clinic for Anxiety and Related Disorders, said in an interview after the 2015 Paris attacks that it might be a good idea to limit your exposure to social media.

Designating times to plug into the news — checking Twitter in the morning over coffee, but not listening to the radio while driving your kids to school, for instance — can help you manage anxiety if you are feeling stressed.

“This will help you balance a realistic and credible threat with information that is sensationalized,” Dr. Albano said, “or a rush to report something or talk about something that doesn’t have the impact that you would think it has.”

If you’re feeling anxiety about a possible attack, compare your fear with the facts.

When you fear the worst, it’s hard to remember that, say, a flight or a train ride has extraordinarily high odds of being safe. But you have to try.

Humans are bad at assessing risk, Martin Seif, a psychologist who specializes in treating anxiety disorders and the fear of flying, said in an interview late last year.

“Every single anxiety­ management technique is based on the premise that your reaction is out of proportion” to the likelihood of danger, Dr. Seif said.

Also, remember to take a breath.

A guide to dealing with terrorism released by the Federal Bureau of Investigation encourages closing your eyes and taking deep breaths to feel calmer.

Taking a walk or talking to a close friend can also help.

The guide also recommends avoiding alcohol and drugs, exercising regularly and eating healthy foods — basic self-­care guidelines that help reduce stress.

Make sure you have a plan to contact your family if something happens, especially if cellular networks are overloaded or transportation is disrupted, but remember that you most likely will not need it, experts say.

If you have children, the American Psychological Association recommends asking them how they are feeling about the news. Keep in mind that it is possible for children to be influenced by news reports and the adult conversations around them.

Lastly, keep your daily routine.

Dr. Albano said that a primary worry in the field of psychology is people “going out of their way to be so safe that it shrinks their world.”

“Terrorists thrive on this kind of thing,” she added. “They want to see the population change their practices.”

Going out of your way to avoid interacting with strangers — by refusing to take mass transit, for example — can stoke fear and anxiety in children, she said.

The best way to help children cope with acts of violence is to start by listening to them, Sean Rogers, a psychotherapist who works with children and teenagers, told The Times on his Facebook Live appearance.

”Listening is curative,” he said. “It is the basis of all therapies.”

Madison Mills contributed reporting.

© 2016 The New York Times Company

Additional Reading “It’s a Mean World, Or Is it?“

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McLuhan and the Global Membrane of Communication

16 Wednesday Jul 2014

Posted by Ken S. Heller in Media Literacy, Media Psychology, Psychology

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Communications, ICT, Impact of ICT, Influence, McLuhan, Quotes, Technology

“We remake the world through our technologies, and these in turn remake and extend us, in ever spiraling lattices of complexity. McLuhan uncannily foresaw the future, where electronic technology would shape and expand cultures and societies into a global membrane of communications.” – B.W. Powe, York University

 

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  • B.W. Powe Explores Apocalypse & Alchemy of Two of Canada’s Greatest Thinkers (mcluhangalaxy.wordpress.com)

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Critical Thinking

04 Friday Jul 2014

Posted by Ken S. Heller in Media Literacy, Propaganda, Social Psychology

≈ 2 Comments

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Critical Thinking, Lippmann, Quotes

“Where all think alike, no one thinks very much.” – Walter Lippmann

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Does Facebook Make You Feel Like a Guinea Pig?

03 Thursday Jul 2014

Posted by Ken S. Heller in Media Literacy, Media Psychology, Psychology, Social Psychology

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Emotional Contagion, Emotional Manipulation, Ethics, Facebook, Social Media, Social Networks

Guest post by Liza Persson.

Recently Facebook conducted an experimental study exploring online “emotional contagion”; the emotional bias or “tone” (negative or positive) of the content of what people see online and whether it affects the emotional “tone” of content they create online afterwards. Emotional bias or tone of content was inferred using an algorithm developed for this purpose, which in itself is a good tool for analyzing content (Kramer, Guillory, & Hancock, 2014).

What Facebook was doing was not psychology or science in any other area though. Facebook violated procedures and principles in regard to conducting research scientifically. It didn’t live up to the ethical safeguards of protecting those participating in the study, although it did get consent via its terms and services policy which is probably sufficient enough to protect itself in the case of lawsuits (American Psychological Association, 2010). The goal of raising ad revenue is not the rationale for scientific research; serving the good of humanity is (Riley, 2014; Nisen, 2014).
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Personalized Pricing Brought to You by the Internet and now Facebook!

26 Monday May 2014

Posted by Ken S. Heller in Media Literacy, Media Psychology, Psychology

≈ 1 Comment

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Advertising, Facebook, Internet, Media Literacy, Mobile Computing, Persuasive Technology, Social Networks

Discrimination deemed legal, product pricing based on data collected about an individual is slowly coming to the public’s attention, although the practice came into being long before the Internet did. It appears that corporations are regularly using what they know about their customers – their income and personal purchasing habits – to make adjustments to the price points for items that appear on computer screens (Fertik, 2013; Shpanya, 2013; Valentino-DeVries, Singer-Vine, & Soltani, 2012). In effect, what you are charged for an item may not be what your friend sitting next to you is being asked to pay while shopping at the same online store for the same product. According to an unidentified programmer most of these alterations are based on your location, browsing history and your preferred operating system (Shpanya, 2013). Computer cookies pick up this information and transmit them to the store fronts (Potter, 2013). So what’s new? Do you use Facebook? If so, your preferences are about to be sold globally to enhance your mobile advertising experience using the Facebook Audience Network (FAN) (Beer, 2014).
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Zuckerberg’s Dream of Connecting the World: What Can We Expect? (Part 2)

28 Thursday Nov 2013

Posted by Ken S. Heller in Media Literacy, Psychology, Social Psychology

≈ 5 Comments

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Facebook, ICT, Impact of ICT, Influence, Internet, Internet.org, Media Effects, Mobile Computing, Mobile Phones, Persuasive Technology, Social Change

Recapping the previous post on this topic, Mark Zuckerberg’s new non-profit consortium of information and communication technology (ICT) corporations would like to connect the remaining 5 billion inhabitants of the planet to the Internet who are not now connected (Internet.org, 2013). Many of the five billion people in question will most likely come from collectivistic non-western cultures. From here we’ll look at the following questions:

  1. What types of individual psychological effects can be expected from the insertion of Western ICT in a collective environment devoid of such equipment?
  2. Will there be changes in culture, and if so how might they manifest themselves and how long might it take?
  3. What may religious beliefs have to do with the impact of ICT?

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