• About the Authors
  • Blogs and Shows
  • Journals
  • Open Invitation
  • References
  • Resources
  • Taxonomy
  • Who’s Who?

Media Psychology

~ Informing, Educating and Influencing

Media Psychology

Tag Archives: Ingress

Advertising’s Holy Grail and Media Psychology

28 Wednesday Nov 2012

Posted by Ken S. Heller in Psychology

≈ Leave a comment

Tags

Advertising, Gaming, Google, Influence, Ingress, Mobile Computing, The Engineering of Consent

The Holy Grail for advertising may be being that provider that can give a brand the ability to seamlessly interact with individuals while in both an offline, and online environment – a rich media psychology topic. In this way, messaging may become more personal and interactive, comprised of a single narrative that crosses between worlds – real and imagined. For the provider, it also enables the ability to offer market players, and other interested parties, the highly attractive proposition that individuals can be steered toward certain locations and behaviors that benefit the market player’s business (or at the very least, generate more data for some such as Google). By doing such, the provider establishes one narrative, like a game scenario, mapped onto the real world where the membrane of hyper reality can include any and all brands – as merely a name, all the way to personifications, or icons of brands, or causes that a player can interact with. Edward Bernays could only have dreamed of such ability while writing The Engineering of Consent which describes how to psychologically manipulate a population to want things they do not need (Bernays, 1947).

Once a player accepts the game, he or she may find themselves within a world created by the advertiser which unfolds a hyper reality composed of any number of cues and stimulus, incentives and directions, all benefits which on one hand keep users interested, and on the other ensure revenue for clients. Google’s new mobile platform offering, Ingress, may be just the start of such a behavioral “soft control” endeavor which can envelope a user in an augmented reality game designed to move the player around to key locations within actual cities, similar to geocaching.

“What’s also interesting, if Ingress and similar games gain traction, is the potential for subtle content delivery…//…Advertising takes minimal effort – an energy hotspot appearing in a large retail store, for example, or in-game events that include industries or companies dealing with the effects of this new energy source. Businesses could even appear as “sponsors” of one game faction or the other, lending their good name to the virtual cause. It’s not hard to imagine a situation where consumer goods purchased outside of the game world confer bonuses inside; this already happens with the release of popular titles like Call of Duty and Halo 4″ (Bonderud, 2012).

References

Bernays, E. (1947). The Engineering of Consent. The Annals of the American Academy, 113-120.

Bonderud, D. (2012, Nov 19). Google’s Ingress: Game, Reality – Marketing Opportunity? Retrieved Nov 19, 2012, from The Content Standard: http://www.contentstandard.com/business/googles-ingress-game-reality-marketing-opportunity/

Google. (2012). Retrieved Nov 19, 2012, from Ingress: http://www.ingress.com/

Ravenscraft, E. (2012, Nov 20). [Review] Ingress Is, By Far, The Best Augmented Reality Game A Curious Explorer In The City Can Play. Retrieved Nov 19, 2012, from Android Police: http://www.androidpolice.com/2012/11/20/ingress-is-by-far-the-best-augmented-reality-game-a-curious-explorer-in-the-city-can-play/

Rula, J., & Bustamante, F. E. (2012). Crowd (Soft) Control. Retrieved Nov 28, 2012, from HotMobile: http://www.hotmobile.org/2012/papers/HotMobile12-final75.pdf

Advertisement

Share this:

  • Email
  • Print
  • Facebook
  • LinkedIn
  • Pinterest
  • Reddit
  • Twitter
  • Tumblr

Like this:

Like Loading...
Ken Heller on

Enter your email address to follow this blog and receive notifications of new posts by email.

Join 4,693 other subscribers

Media Psychology

  • RSS - Posts
  • RSS - Comments

Blog Stats

  • 91,024 hits

Archives

  • December 2020 (3)
  • November 2020 (4)
  • September 2020 (1)
  • June 2020 (1)
  • April 2020 (1)
  • March 2020 (1)
  • February 2020 (3)
  • January 2020 (4)
  • December 2019 (8)
  • November 2019 (1)
  • October 2019 (5)
  • September 2019 (11)
  • August 2019 (7)
  • July 2019 (4)
  • June 2019 (3)
  • May 2019 (5)
  • April 2019 (8)
  • March 2019 (7)
  • February 2019 (4)
  • January 2019 (5)
  • December 2018 (4)
  • November 2018 (4)
  • October 2018 (5)
  • September 2018 (8)
  • August 2018 (7)
  • July 2018 (4)
  • June 2018 (3)
  • May 2018 (6)
  • April 2018 (4)
  • March 2018 (6)
  • February 2018 (6)
  • January 2018 (6)
  • December 2017 (4)
  • November 2017 (5)
  • October 2017 (5)
  • September 2017 (5)
  • August 2017 (5)
  • July 2017 (5)
  • June 2017 (5)
  • May 2017 (2)
  • April 2017 (2)
  • March 2017 (5)
  • February 2017 (4)
  • January 2017 (7)
  • December 2016 (3)
  • November 2016 (2)
  • October 2016 (4)
  • September 2016 (2)
  • August 2016 (2)
  • July 2016 (3)
  • June 2016 (5)
  • May 2016 (6)
  • April 2016 (4)
  • March 2016 (2)
  • February 2016 (1)
  • January 2016 (1)
  • December 2015 (1)
  • November 2015 (2)
  • January 2015 (1)
  • November 2014 (1)
  • September 2014 (1)
  • August 2014 (1)
  • July 2014 (4)
  • May 2014 (1)
  • April 2014 (1)
  • March 2014 (2)
  • February 2014 (2)
  • January 2014 (2)
  • December 2013 (4)
  • November 2013 (2)
  • October 2013 (1)
  • September 2013 (1)
  • August 2013 (4)
  • July 2013 (1)
  • June 2013 (1)
  • April 2013 (1)
  • March 2013 (4)
  • February 2013 (3)
  • January 2013 (5)
  • December 2012 (4)
  • November 2012 (6)

Addiction Advertising Agenda Setting Al-Jazeera Associated Press Behavioralism Bernays Cartoons Causality Cognitive Correlation Cultivation Theory Digital Immigrants Digital Natives Ellul Facebook Fallacious Arguments Film Framing Gaming Gerbner Giles Google Greenwald ICT Identity Imagery Impact of ICT Influence Ingress Internet Internet.org Journalism Marketing McCombs McLuhan Mean World Sydrome Media Media Effects Media Literacy Media Psychology Mobile Computing Mobile Phones Moscow Olympics Neural Pathways news coverage Operant Conditioning Persuasive Technology Physiological Psychology Pinterest Potter Prensky Privacy Propaganda Psychological Effects Psychological Operations Psychology Public Diplomacy Public Relations Quotes Sexism Skinner Smartphone Social Change Social Identity Social Media Social Networks Social Psychology Sports Taylor Technology The Engineering of Consent Transmedia Twitter Walking Dead

RSS The Amplifier – APA Div. 46 Newsletter

  • 2022 APA Division 46 Society for Media Psychology & Technology Convention/Social Hour Photos
  • APA Council Representative Report: August 2022 Council Meeting Highlights
  • President-Elect’s Column: Literally Sick and Tired of Political Advertising
  • Past President Column: Program, Awards, Social Hour
  • Student Committee Column: The Importance of the Pipeline

RSS APA Div. 46 Media Psychology and Technology Facebook Feed – Come check it out!

  • Kids Are Using Minecraft To Design A More Sustainable World 06/07/2015
  • Home – UsMeU 05/07/2015
  • Huggable Robot Befriends Girl in Hospital 03/07/2015
  • Lifelong learning is made possible by recycling of histones, study says 03/07/2015
  • Synthetic Love: Can a Human Fall in Love With a Robot? – 24/06/2015

RSS Changing Minds

  • An error has occurred; the feed is probably down. Try again later.

RSS Media Smarts

  • Focus Group 06/02/2023
    Focus GroupThank you for your interest in participating in this qualitative research study called Reporting Platforms: Young Canadians Evaluate Efforts to Counter Disinformation.  To participate in this study, you must:Read More

RSS Adam Curtis

  • HYPERNORMALISATION 11/10/2016
    Adam Curtis introduces his new epic film

RSS Media Psychology Blog

  • does resurge work : Resurge weight reduction supplement is a... 10/04/2020
    does resurge work : Resurge weight reduction supplement is a distinct advantage program that would bolster your ascent to control. It will change you and make you more grounded than at any other time with improved wellbeing that can assist you with getting away from heftiness. This Resurge audit tells how the Supplement will help your lack of sleep and weigh […]

RSS The Psych Files

  • When Good People Do Bad Things 20/05/2020
    For years, the Stanford Prison Study has been used to tout the idea that putting any individual in a position of absolute control brings out the worst in them (and in a more general sense, that people conform to the roles they’re placed in). An article appearing in Scientific American (Rethinking the Infamous Stanford Prison Experiment) includes new informat […]

RSS The Media Zone

  • And He Knew All the Words 24/11/2014
    Stuart Fischoff pioneered Media Psychology. He was a TV talk-show shrink—until it got too rowdy even for him. He knew all the words to Sondheim. And now he's gone.

RSS The Media Psychology Effect

  • The Nature and Benefits of Earning an Ed.D. Degree 21/12/2022
    The Doctor of Education (Ed.D) degree is ideal for working professionals and leaders planning to advance their careers in education, business, politics, media, and communications.

RSS On The Media

  • An error has occurred; the feed is probably down. Try again later.

Create a free website or blog at WordPress.com.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy
  • Follow Following
    • Media Psychology
    • Join 558 other followers
    • Already have a WordPress.com account? Log in now.
    • Media Psychology
    • Customize
    • Follow Following
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
%d bloggers like this: