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Media Psychology

~ Informing, Educating and Influencing

Media Psychology

Monthly Archives: May 2014

Personalized Pricing Brought to You by the Internet and now Facebook!

26 Monday May 2014

Posted by Ken S. Heller in Media Literacy, Media Psychology, Psychology

≈ 1 Comment

Tags

Advertising, Facebook, Internet, Media Literacy, Mobile Computing, Persuasive Technology, Social Networks

Discrimination deemed legal, product pricing based on data collected about an individual is slowly coming to the public’s attention, although the practice came into being long before the Internet did. It appears that corporations are regularly using what they know about their customers – their income and personal purchasing habits – to make adjustments to the price points for items that appear on computer screens (Fertik, 2013; Shpanya, 2013; Valentino-DeVries, Singer-Vine, & Soltani, 2012). In effect, what you are charged for an item may not be what your friend sitting next to you is being asked to pay while shopping at the same online store for the same product. According to an unidentified programmer most of these alterations are based on your location, browsing history and your preferred operating system (Shpanya, 2013). Computer cookies pick up this information and transmit them to the store fronts (Potter, 2013). So what’s new? Do you use Facebook? If so, your preferences are about to be sold globally to enhance your mobile advertising experience using the Facebook Audience Network (FAN) (Beer, 2014).
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