Brand-esteem When you run an online business you end up spending more time than you ever imagined you would on social media platforms like Facebook and Instagram. Sure I was on there before Sewcialite, I still am, for personal reasons, like entertainment, online shopping, and to keep up and share with friends and family. But […]

via Brand-esteem — A Creative Journey

It’s done through through broken promises and spikes of dopamine Photo by Joshua Earle on Unsplash Source: How Brands Addict Us Douglas Van Praet There’s a reason why marketers spend billions of dollars on advertising every year. It works! That’s because humans, and by extension, all consumers, are wired for the joys of anticipation more […]

via How Brands Addict Us — consumer psychology research

Tiffany White tells a cautionary tale about the modern, connected consumer. Tiffany Barnett White is Associate Professor of Business Administration and Bruce and Anne Strohm Faculty Fellow at the University of Illinois, College of Business. She joined the faculty at Illinois in 1999 and received a Ph.D. in marketing from Duke University in 2000. […]

via The [brand] connected consumer – Tiffany White  — consumer psychology research

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Are brands addictive? Source: Do We Form Similarly Close Relationship With Brands As With Our Loved One? Martin Reimann For human relationships it is known that after an initial electrifying honeymoon period, excitement for the loved partner often goes down and is maintained at a lower level. At the same time, however, we include our […]

via Do We Form Similarly Close Relationship With Brands As With Our Loved One? — consumer psychology research

It’s done through through broken promises and spikes of dopamine Photo by Joshua Earle on Unsplash Source: How Brands Addict Us Douglas Van Praet There’s a reason why marketers spend billions of dollars on advertising every year. It works! That’s because humans, and by extension, all consumers, are wired for the joys of anticipation more […]

via How Brands Addict Us — consumer psychology research

That BMW isn’t earning you any pals.Angela Weiss/Getty Images for Icelink Source: The status symbols we buy, wear, and drive make people want to do business with us — but not be our friends Shana Lebowitz, Business Insider New friends may be turned off by status symbols like fancy cars, watches, and clothing. Business contacts […]

via The status symbols we buy, wear, and drive make people want to do business with us — but not be our friends — consumer psychology research

The rise of social media has meant that everyone is expected to maintain and curate a personal brand. By Hanna Kozlowska Source: Shoppers are buying clothes just for the Instagram pic, and then returning them Buying clothes for a fancy event, tucking in the tags, and returning them to the store the next day has […]

via Shoppers are buying clothes just for the Instagram pic, and then returning them — consumer psychology research

The Endowment effect is the tendency for us to overvalue things we own. Here’s how to beat it. Source: The Endowment Effect: Why You Can’t Let Go Of Your Possessions Editor’s Note: This is a guest post by Louis Chew of Constant Renewal. Not long ago, I tried clearing some of my possessions. It didn’t […]

via The Endowment Effect: Why You Can’t Let Go Of Your Possessions — consumer psychology research

People’s taste for shiny stuff might be rooted in a very basic instinct. Image: Sports car via stephen rudolph / Shutterstock Source: An Evolutionary Theory For Why You Love Glossy Things BY ERIC JAFFE The evidence that people are drawn to shiny things is all around us: from the pages of lifestyle magazines to the […]

via An Evolutionary Theory For Why You Love Glossy Things — consumer psychology research