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Media Psychology

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Media Psychology

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Do We Control Our Own Purchasing Habits? — consumer psychology research

22 Wednesday Apr 2020

Posted by sergiodelbianco in Psychology

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Photo by Alexandre Godreau on Unsplash Flaws in our decision-making ability are fuel for the market. Source: Do We Control Our Own Purchasing Habits? By Liraz Margalit Ph.D. Persuading rational people to make rational decisions is easy. Unfortunately, as humans, we’re often stuck with irrational thinking, fueled by cognitive biases and emotions. While we’d all […]

via Do We Control Our Own Purchasing Habits? — consumer psychology research

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The brand connected consumer – Media Psychology

22 Sunday Sep 2019

Posted by Donna L. Roberts, PhD in Psychology

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Tiffany White tells a cautionary tale about the modern, connected consumer. Tiffany Barnett White is Associate Professor of Business Administration and Bruce and Anne Strohm Faculty Fellow at the University of Illinois, College of Business. She joined the faculty at Illinois in 1999 and received a Ph.D. in marketing from Duke University in 2000. […]

via The [brand] connected consumer – Tiffany White  — consumer psychology research

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No Logo at 20: have we lost the battle against the total branding of our lives?

03 Tuesday Sep 2019

Posted by sergiodelbianco in Psychology

≈ Leave a comment

 

via No Logo at 20: have we lost the battle against the total branding of our lives?

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7 Unconscious Errors We Make When Buying Brands – Media Psychology

26 Monday Aug 2019

Posted by sergiodelbianco in Psychology

≈ 4 Comments

Our purchase decisions can be highly irrational and costly. Source: 7 Unconscious Errors We Make When Buying Brands Douglas Van Praet The way we decide to buy brands is mind-blowing. Here are seven fascinating mental mistakes we make when purchasing the products and services we use every day. Since these errors are made unconsciously, we […]

via 7 Unconscious Errors We Make When Buying Brands — consumer psychology research

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How We Convince Ourselves To Buy Products We Don’t Need -Media Psychology

21 Wednesday Aug 2019

Posted by sergiodelbianco in Psychology

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via How We Convince Ourselves To Buy Products We Don’t Need

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Shop ‘Til You Drop: The Crisis of Consumerism – Media Psychology

19 Monday Aug 2019

Posted by sergiodelbianco in Psychology

≈ Leave a comment

Are we too materialistic? Are we willfully trashing the planet in our pursuit of things? And what’s the source of all this frenetic consumer energy and desire anyway? In a fast-paced tour of the ecological and psychological terrain of American consumer culture, Shop ‘Til You Drop challenges us to confront these questions head-on. Taking […]

via Shop ‘Til You Drop: The Crisis of Consumerism — consumer psychology research

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Fashion Trends and Primal Urges – Media Psychology

17 Saturday Aug 2019

Posted by sergiodelbianco in Psychology

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The quest for dopamine, serotonin, and oxytocin leads to grandma’s closet. Source: Fashion Trends and Primal Urges Loretta G. Breuning Ph.D. High fashion looks eerily similar to the stuff we wore when I was young. It’s not a coincidence. It’s the circle of life: Grandma’s clothes end up in a thrift shop Hipsters patronize thrift […]

via Fashion Trends and Primal Urges — consumer psychology research

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3 Reasons Why Brand-Specific Rituals Are So Powerful – Media Psychology

13 Tuesday Aug 2019

Posted by sergiodelbianco in Psychology

≈ 2 Comments

… and why they’re worth billions to businesses. Source: 3 Reasons Why Brand-Specific Rituals Are So Powerful Utpal Dholakia Ph.D. In a recent blog post on HBR.org, I suggested that many of today’s successful brands are behaving like organized religions because they have adopted the same core principles that major organized religions have developed and […]

via 3 Reasons Why Brand-Specific Rituals Are So Powerful — consumer psychology research

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Unconscious Branding – Media Pyschology

12 Monday Aug 2019

Posted by sergiodelbianco in Psychology

≈ Leave a comment

Elucidating the unconscious mind helps marketers help consumers Source: Unconscious Branding Douglas Van Praet Every year an absurd tragedy occurs in our lagging market economies. Billions of dollars are wasted asking consumers questions they can’t answer. In the U.S. an abysmal 2 out of 10 product launches succeed because what people say in traditional market […]

via Unconscious Branding — consumer psychology research

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Getting Inside the Heads of Consumers -Media Psychology

10 Saturday Aug 2019

Posted by sergiodelbianco in Psychology

≈ Leave a comment

Why does any consumer product break out of the pack and keep on selling? Photo by Vinicius Amano on Unsplash Source: Getting Inside the Heads of Consumers Review of Hit Makers: The Science of Popularity in an Age of Distraction. By Derek Thompson. Penguin Press. 344 pp. “Rock Around the Clock,” by Bill Haley and […]

via Getting Inside the Heads of Consumers — consumer psychology research

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RSS The Amplifier – APA Div. 46 Newsletter

  • 2022 APA Division 46 Society for Media Psychology & Technology Convention/Social Hour Photos
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RSS The Psych Files

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RSS The Media Zone

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RSS The Media Psychology Effect

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    The Doctor of Education (Ed.D) degree is ideal for working professionals and leaders planning to advance their careers in education, business, politics, media, and communications.

RSS On The Media

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