It’s done through through broken promises and spikes of dopamine Photo by Joshua Earle on Unsplash Source: How Brands Addict Us Douglas Van Praet There’s a reason why marketers spend billions of dollars on advertising every year. It works! That’s because humans, and by extension, all consumers, are wired for the joys of anticipation more […]

via How Brands Addict Us — consumer psychology research

That BMW isn’t earning you any pals.Angela Weiss/Getty Images for Icelink Source: The status symbols we buy, wear, and drive make people want to do business with us — but not be our friends Shana Lebowitz, Business Insider New friends may be turned off by status symbols like fancy cars, watches, and clothing. Business contacts […]

via The status symbols we buy, wear, and drive make people want to do business with us — but not be our friends — consumer psychology research

The rise of social media has meant that everyone is expected to maintain and curate a personal brand. By Hanna Kozlowska Source: Shoppers are buying clothes just for the Instagram pic, and then returning them Buying clothes for a fancy event, tucking in the tags, and returning them to the store the next day has […]

via Shoppers are buying clothes just for the Instagram pic, and then returning them — consumer psychology research

The Endowment effect is the tendency for us to overvalue things we own. Here’s how to beat it. Source: The Endowment Effect: Why You Can’t Let Go Of Your Possessions Editor’s Note: This is a guest post by Louis Chew of Constant Renewal. Not long ago, I tried clearing some of my possessions. It didn’t […]

via The Endowment Effect: Why You Can’t Let Go Of Your Possessions — consumer psychology research

People’s taste for shiny stuff might be rooted in a very basic instinct. Image: Sports car via stephen rudolph / Shutterstock Source: An Evolutionary Theory For Why You Love Glossy Things BY ERIC JAFFE The evidence that people are drawn to shiny things is all around us: from the pages of lifestyle magazines to the […]

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Everyday things that you rely on will be considered dinosaurs in the next 10 years. Check out which of your favorite ones make the list! by Lisa Douglas from: https://www.urbo.com/content/things-that-will-probably-be-extinct-by-2025/ Life’s pretty darn good right now with our handy cell phones, our easy-to-use remotes, and our ability to send someone a document with the push of […]

via 15 Things That Will Probably Be Extinct By 2025 — consumer psychology research

The dark side of the hyper-colored American Dream. (Illustrations by Kobie Nieuwoudt) One of America’s most popular business opportunities is financially jeopardizing millions. Source: Multilevel-marketing companies like LuLaRoe are forcing people into debt and psychological crisis WRITTEN BY Alden Wicker “I was urged to stop paying my bills to invest in more inventory. I was […]

via Multilevel-marketing companies like LuLaRoe are forcing people into debt and psychological crisis — consumer psychology research

A new study shows that when consumers believe that a company is harmful in some way, then they feel justified participating in illegal activities, such as shoplifting, piracy or hacking to harm the company. Source: When brands tempt us to lie, cheat and steal SOCIETY FOR CONSUMER PSYCHOLOGY While many people consider themselves generally […]

via When brands tempt us to lie, cheat and steal — consumer psychology research

TINYhr presents the 2014 Employee Engagement & Organizational Culture Report, findings gathered from 200,000+ employee responses and 500+ organizations. Source: 2014 Employee Engagement & Organizational Culture Report | TINYpulse EXECUTIVE SUMMARY TINYpulse provides an ongoing employee engagement pulse survey to over 500 organizations worldwide. After analyzing over 200,000 anonymous employee responses, we arrived at one […]

via THE 7 KEY TRENDS IMPACTING TODAY’S WORKPLACE – Results from the 2014 Employee Engagement & Organizational Culture Report  — behavioraleconomicsresearch