A new study shows that when consumers believe that a company is harmful in some way, then they feel justified participating in illegal activities, such as shoplifting, piracy or hacking to harm the company. Source: When brands tempt us to lie, cheat and steal SOCIETY FOR CONSUMER PSYCHOLOGY While many people consider themselves generally […]
TINYhr presents the 2014 Employee Engagement & Organizational Culture Report, findings gathered from 200,000+ employee responses and 500+ organizations. Source: 2014 Employee Engagement & Organizational Culture Report | TINYpulse EXECUTIVE SUMMARY TINYpulse provides an ongoing employee engagement pulse survey to over 500 organizations worldwide. After analyzing over 200,000 anonymous employee responses, we arrived at one […]
What the kids of tomorrow can look forward to. Source: The 6 Jobs Everyone Will Want in 2040 By KRISTEN BAHLER If you’re a new parent, or prone to abstract theorizing, you’ve probably spent some late nights wondering what the future holds for job seekers. In 2040, the babies born today will be at […]
The psychological drivers behind the sharing economy provide valuable insights for marketers in any industry. Source: The Consumer Psychology Behind the Sharing Economy—What Marketers Must Know Nicola Brown March 2, 2018 It hardly needs stating that one of the biggest consumer trends of the past decade has been the rise of the sharing economy. […]
“…the result of any media experience throughout history has been a change in the reader, viewer, or interactor’s ideas and actions in the world, even if in subtle ways” (Bogost, 2008, p. 16).
Bogost, I. (2008). Fine Processing. Persuasive Technology (pp. 13-22). Oulu: Springer.