Tiffany White tells a cautionary tale about the modern, connected consumer. Tiffany Barnett White is Associate Professor of Business Administration and Bruce and Anne Strohm Faculty Fellow at the University of Illinois, College of Business. She joined the faculty at Illinois in 1999 and received a Ph.D. in marketing from Duke University in 2000. […]

via The [brand] connected consumer – Tiffany White  — consumer psychology research

Our purchase decisions can be highly irrational and costly. Source: 7 Unconscious Errors We Make When Buying Brands Douglas Van Praet The way we decide to buy brands is mind-blowing. Here are seven fascinating mental mistakes we make when purchasing the products and services we use every day. Since these errors are made unconsciously, we […]

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via How We Convince Ourselves To Buy Products We Don’t Need

Are we too materialistic? Are we willfully trashing the planet in our pursuit of things? And what’s the source of all this frenetic consumer energy and desire anyway? In a fast-paced tour of the ecological and psychological terrain of American consumer culture, Shop ‘Til You Drop challenges us to confront these questions head-on. Taking […]

via Shop ‘Til You Drop: The Crisis of Consumerism — consumer psychology research

The quest for dopamine, serotonin, and oxytocin leads to grandma’s closet. Source: Fashion Trends and Primal Urges Loretta G. Breuning Ph.D. High fashion looks eerily similar to the stuff we wore when I was young. It’s not a coincidence. It’s the circle of life: Grandma’s clothes end up in a thrift shop Hipsters patronize thrift […]

via Fashion Trends and Primal Urges — consumer psychology research

… and why they’re worth billions to businesses. Source: 3 Reasons Why Brand-Specific Rituals Are So Powerful Utpal Dholakia Ph.D. In a recent blog post on HBR.org, I suggested that many of today’s successful brands are behaving like organized religions because they have adopted the same core principles that major organized religions have developed and […]

via 3 Reasons Why Brand-Specific Rituals Are So Powerful — consumer psychology research

Elucidating the unconscious mind helps marketers help consumers Source: Unconscious Branding Douglas Van Praet Every year an absurd tragedy occurs in our lagging market economies. Billions of dollars are wasted asking consumers questions they can’t answer. In the U.S. an abysmal 2 out of 10 product launches succeed because what people say in traditional market […]

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Why does any consumer product break out of the pack and keep on selling? Photo by Vinicius Amano on Unsplash Source: Getting Inside the Heads of Consumers Review of Hit Makers: The Science of Popularity in an Age of Distraction. By Derek Thompson. Penguin Press. 344 pp. “Rock Around the Clock,” by Bill Haley and […]

via Getting Inside the Heads of Consumers — consumer psychology research

Brand-esteem When you run an online business you end up spending more time than you ever imagined you would on social media platforms like Facebook and Instagram. Sure I was on there before Sewcialite, I still am, for personal reasons, like entertainment, online shopping, and to keep up and share with friends and family. But […]

via Brand-esteem — A Creative Journey