by Lisa Peyton
‘Chipotle’s latest marketing campaign has gone viral’ reads the headline of one of the many articles buzzing about this 3 minute video simply called ‘The Scarecrow’.
Since first hearing about the video over a week ago in a newsletter I subscribe to, I have been bombarded with references to the campaign in almost every facet of my life. My digital marketing students a Portland State, my social media clients, my connections on LinkedIn, the girl at the gym, strangers on the streetcar – everyone, it seems, it talking about it. Continue reading