Advertising is well known as a billion-dollar-industry. But just how much is really spent on advertising worldwide these days? See the information below from eMarketer.com.
Advertisers Will Spend Nearly $600 Billion Worldwide in 2015 US, China, Japan, Germany and the UK lead as the top five ad markets
Around the world, advertisers will spend $592.43 billion in 2015, according to new figures from eMarketer, an increase of 6.0% over 2014.
Currently, the top five spenders in each advertising category – total paid media, digital and mobile – are the US, China, Japan, Germany and the UK. While the UK lags Japan and Germany in total media spending, its digital ad market outpaces both, with digital and mobile ads representing significantly higher shares of overall advertising than its two predecessors in the overall market. Otherwise, the rankings are consistent across all media markets.
The US remains the dominant advertising market worldwide. Next year, marketers will spend $189.06 billion on ads in the US, an amount that represents 31.9% of the global ad market. That figure is also higher than the aggregated total for China, Japan, Germany and the UK. Through 2018, the US will essentially maintain that share, dipping to only 31.1%, and will continue to account for more in total media ad spending than the rest of the top five combined.
By 2011 online advertising overtook print and radio in the #2 slot for ad dollars spent. Since then, mobile ad spending has increased exponentially. See the below information from eMarketer.com about this rapidly growing segment of the advertising industry.
Mobile Ad Spend to Top $100 Billion Worldwide in 2016, 51% of Digital Market – US and China will account for nearly 62% of global mobile ad spending next year
The global mobile advertising market will hit two significant milestones in 2016, according to new figures from eMarketer, surpassing $100 billion in spending and accounting for more than 50% of all digital ad expenditure for the first time.
The $101.37 billion to be spent on ads served to mobile phones and tablets worldwide next year represents a nearly 430% increase from 2013. Between 2016 and 2019, the last year in our forecast period, mobile ad spending will nearly double, hitting $195.55 billion to account for 70.1% of digital ad spend as well as over one-quarter of total media ad spending globally.