In response to the Miley Cyrus spectacle during MTV’s Video Music Awards and the mass social commentary that has ensued, The Onion, well known for its satire, published a pretty educational article supposedly penned by Meredith Artley, Managing Editor Of CNN.com focusing on the reason why this particular “news” was given a place of prominence on CNN’s website that outweighed the apparent chemical attacks on civilians in Syria. Continue reading
German film director Werner Herzog’s recently released a short film titled From One Second to the Next with the support of AT&T, Sprint, T-Mobile and Verizon that has racked up almost 2 million views on YouTube since its release August 8 (Miller, 2013). Using the personal narratives of both the victims and the perpetrators, Herzog documents the price of texting and driving on different families. Continue reading
WHY was Obama’s campaign SO effective? I recently ran across two quotes that answer that question and have much broader implications for the future of digital media. The first was from Pamela Rutledge, in her article ‘How Obama Won the Social Media Battle in the 2012 Presidential campaign’. She summed it up this way, “An effective social media campaign is based on the psychology of social behaviors NOT the current technology” (Rutledge, p. 2013). Mybo.com was able to take advantage of new technologies surrounding online social networks in order to enable Obama supporters to connect and build social relationships. The second quote was from the Handbook of mobile communication studies, chapter 17 by Howard Rheingold. He eloquently puts it this way:
Communication technologies and literacies possess a power that has, on many occasions, proven mightier than physical weaponry — the potential to amplify, leverage, transform, and shift political power by enabling people to persuade and inform the thoughts and beliefs of others.
Obama recruited a variety of tools that allowed his supporters to easily find and inform undecided voters. Continue reading
Media Psychology – Informing, Educating and Influencing has become a group blog so that we can offer a wider variety of insight into this fascinating topic from multiple authors. That being said, we are extending an open invitation to authors from all nations that may wish to collaborate and write about this topic, but may not want all the added pressures of establishing and running a blog alone. If you’re interested please drop us a comment/note so that we can connect. We are all excited about the possibilities this change can bring.