“Public relations is … a communicative process designed to enhance the relationship between the organization and the public and, as such, is a branch of propaganda…. Propaganda is here defined as a deliberate attempt to persuade people, by any available media, to think and then behave in a manner desired by the source, it is really a means to an end” (Taylor, 2003, pp. 6-7).
Taylor, P. M. (2003). Munitions of the Mind. Manchester: Manchester University Press.