For over 30 years now I’ve been hearing what seems to be a never-ending debate between “suits” of the research orientation and creatives about how advertising should be done. Creatives always complain that research has a tendency to kill great advertising. Research people point to case after case of bad creative that would never have […]
One indicator of how the market is apparently more comfortable with AR than it is with its immersive sibling, VR, is that one of its earliest adopters are toymakers. Read More
I like socks. Strange socks. People who don’t know what to get me at Christmas usually land on the weirdest socks they can find at EA Games. So when I found out there was a socks company that donated a pair of socks for every pair purchased, it had my attention. But that’s not even […]
via Ear Hustle —
by Dr. Donna Roberts The Story “I feel like that’s been done before,” chimes Heidi Klum to the hopeful designer facing Project Runway’s latest red carpet gown challenge. And just like that, hope flies out the proverbial window, replaced by the dread of knowing he may be the newest ex-runway contestant. It’s a grave […]
Considering video content? These sites use video to draw their readers in.
by Donna L. Roberts, PhD
Advertising is everywhere the modern environment – on radio and television, in magazines and newspapers, on billboards, on buildings, on public transportation, on the clothing, shoes and accessories of sports and entertainment figures and strategically placed in films and television shows. Far from being a passive mirror of society and reflection of already established consumer needs, advertising exerts influence that is cumulative, often subtle and at least partially unconscious. If the average American is inundated with over 3000 ads per day, which are theorized to influence and manipulate his/her behavior, then a thorough understanding of this powerful persuader is certainly in the best interest of behavioral researchers, clinical practitioners and certainly the individuals themselves (Du Plessis, 2005; Kilbourne, 1999; Vollmer & Precourt, 2008).
Understanding individual differences in response to external stimuli would contribute to a better understanding of both these differences and how the process of influence and persuasion work in our daily lives. This could have impact on how society chooses to ethically regulate the distribution of and exposure to mass communications. Minimally, it could give individuals the information necessary to self-regulate the persuasive influences in which they are so fully immersed in today’s society. More fully understanding how particular types of messages carry more or less influence with differing personalities could also be potentially useful in a variety of clinical settings – for example in shaping more effective assessment measures and subsequent approaches to therapy and counseling that take personality into consideration.
Du Plessis, E. (2008). The advertised mind: Ground-breaking insights into how our brains respond to advertising. Sterling, VA: Millward Brown.
Kilbourne, J. (1999). Deadly persuasion: Why women and girls must fight the addictive power of advertising. Boston, MA: Free Press.
Vollmer, C., & Precourt, G. (2008). Always on: Advertising, marketing and media in an era of consumer control. New York, NY: McGraw-Hill.
We love podcasts: they’re like the blogging version of radio, a medium anyone can jump into and use to share their story. They introduce us to new voices and give us glimpses into new perspectives… and they pair perfectly with blogs and websites, where they can add more texture and interest to what you’re already […]
Some tech companies are taking a stand against neo-Nazi users, but claim it’s a still dangerous decision to make.
When born into this world, we get plunged into a river of information, where each one of us is forced to play a role in this drama/game that seems to have been written by a crazy idiot. The pure, empty and virgin mind of the child has no alternative but to identify, assimilate the rules and participate in this game of civilisation.
The human mind is one of nature’s greatest achievements because of its infinite potential. Its potential is so astonishing that if you learn how to unlock its full potential, anything is possible. So how to re-program our minds? How to be the happy self like we were once? I can suggest the easiest way to do this. Something that you must have never imagined.
Go To Sleep..!! Yes 🙂
Researchers have proved that people can be conditioned with behaviors in their sleep and then exhibit those same behaviors when they’re…
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“Little things — things that used to be simple and all my own — became packaged and delivered out into the world. My life was ready to be consumed.”