Why does any consumer product break out of the pack and keep on selling? Photo by Vinicius Amano on Unsplash Source: Getting Inside the Heads of Consumers Review of Hit Makers: The Science of Popularity in an Age of Distraction. By Derek Thompson. Penguin Press. 344 pp. “Rock Around the Clock,” by Bill Haley and […]

via Getting Inside the Heads of Consumers — consumer psychology research

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