… and why they’re worth billions to businesses. Source: 3 Reasons Why Brand-Specific Rituals Are So Powerful Utpal Dholakia Ph.D. In a recent blog post on HBR.org, I suggested that many of today’s successful brands are behaving like organized religions because they have adopted the same core principles that major organized religions have developed and […]

via 3 Reasons Why Brand-Specific Rituals Are So Powerful — consumer psychology research