Silicon Valley is engineering your phone, apps and social media to get you hooked, says a former Google product manager.
09 Monday Sep 2019
Posted Psychology
in≈ Comments Off on Brain Hacking
Silicon Valley is engineering your phone, apps and social media to get you hooked, says a former Google product manager.
03 Tuesday Sep 2019
Posted Psychology
in02 Monday Sep 2019
Posted Psychology
in≈ Comments Off on Facial recognition . . . coming to a supermarket near you
The technology is helping to combat crimes police no longer deal with, but its use raises concerns about civil liberties
Source: Facial recognition… coming to a supermarket near you
Paul Wilks runs a Budgens supermarket in Aylesbury, Buckinghamshire. Like most retail owners, he’d had problems with shoplifting – largely carried out by a relatively small number of repeat offenders. Then a year or so ago, exasperated, he installed something called Facewatch. It’s a facial-recognition system that watches people coming into the store; it has a database of “subjects of interest” (SOIs), and if it recognises one, it sends a discreet alert to the store manager. “If someone triggers the alert,” says Paul, “they’re approached by a member of management, and asked to leave, and most of the time they duly do.”
Facial recognition, in one form or another, is in the news most weeks at the moment. Recently, a novelty phone app, FaceApp, which takes your photo and ages it to show what you’ll look like in a few decades, caused a public freakout when people realised it was a Russian company and decided it was using their faces for surveillance. (It appears to have been doing nothing especially objectionable.) More seriously, the city authority in San Francisco have banned the use of facial-recognition technologies by the police and other government agencies; and the House of Commons science and technology committee has called for British police to stop using it as well, until regulation is in place, though the then home secretary (now chancellor) Sajid Javid, said he was in favour of trials continuing.
There is a growing demand for the technology in shops, with dozens of companies selling retail facial-recognition software – perhaps because, in recent years, it has become pointless to report shoplifting to the police. Budgets for policing in England have been cut in real terms by about 20% since 2010, and a change in the law in 2014, whereby shoplifting of goods below a value of £200 was made a summary offence (ie less serious, not to be tried by a jury), meant police directed time and resources away from shoplifting. The number of people being arrested and charged has fallen dramatically, with less than 10% of shoplifting now reported. The British Retail Consortium trade group estimates that £700m is lost annually to theft. Retailers are looking for other methods. The rapid improvement in AI technologies, and the dramatic fall in cost, mean that it is now viable as one of those other methods.
“The systems are getting better year on year,” says Josh Davis, a psychologist at the University of Greenwich who works on facial recognition in humans and AIs. The US National Institute of Standards and Technology assesses the state of facial recognition every year, he says, and the ability of the best algorithms to match a new image to a face in a database improved 20-fold between 2014 and 2018. And analogously with Moore’s law, about computer processing power doubling every year – the cost falls annually as well.
26 Monday Aug 2019
Posted Psychology
inOur purchase decisions can be highly irrational and costly. Source: 7 Unconscious Errors We Make When Buying Brands Douglas Van Praet The way we decide to buy brands is mind-blowing. Here are seven fascinating mental mistakes we make when purchasing the products and services we use every day. Since these errors are made unconsciously, we […]
via 7 Unconscious Errors We Make When Buying Brands — consumer psychology research
21 Wednesday Aug 2019
Posted Psychology
in19 Monday Aug 2019
Posted Psychology
in
Are we too materialistic? Are we willfully trashing the planet in our pursuit of things? And what’s the source of all this frenetic consumer energy and desire anyway? In a fast-paced tour of the ecological and psychological terrain of American consumer culture, Shop ‘Til You Drop challenges us to confront these questions head-on. Taking […]
via Shop ‘Til You Drop: The Crisis of Consumerism — consumer psychology research
17 Saturday Aug 2019
Posted Psychology
inThe quest for dopamine, serotonin, and oxytocin leads to grandma’s closet. Source: Fashion Trends and Primal Urges Loretta G. Breuning Ph.D. High fashion looks eerily similar to the stuff we wore when I was young. It’s not a coincidence. It’s the circle of life: Grandma’s clothes end up in a thrift shop Hipsters patronize thrift […]
via Fashion Trends and Primal Urges — consumer psychology research
13 Tuesday Aug 2019
Posted Psychology
in
… and why they’re worth billions to businesses. Source: 3 Reasons Why Brand-Specific Rituals Are So Powerful Utpal Dholakia Ph.D. In a recent blog post on HBR.org, I suggested that many of today’s successful brands are behaving like organized religions because they have adopted the same core principles that major organized religions have developed and […]
via 3 Reasons Why Brand-Specific Rituals Are So Powerful — consumer psychology research
12 Monday Aug 2019
Posted Psychology
inElucidating the unconscious mind helps marketers help consumers Source: Unconscious Branding Douglas Van Praet Every year an absurd tragedy occurs in our lagging market economies. Billions of dollars are wasted asking consumers questions they can’t answer. In the U.S. an abysmal 2 out of 10 product launches succeed because what people say in traditional market […]
10 Saturday Aug 2019
Posted Psychology
inWhy does any consumer product break out of the pack and keep on selling? Photo by Vinicius Amano on Unsplash Source: Getting Inside the Heads of Consumers Review of Hit Makers: The Science of Popularity in an Age of Distraction. By Derek Thompson. Penguin Press. 344 pp. “Rock Around the Clock,” by Bill Haley and […]
via Getting Inside the Heads of Consumers — consumer psychology research