Published on November 25th, 2013
– by Mark Bou Mansour
Do new media technologies just carry on the developments of print media? Or are new currents underway today? Marshal McLuhan argues the latter. McLuhan was a Canadian philosopher, media guru and intellectual celebrity …. McLuhan is known for coining the phrase “the medium is the message”, popularizing the notion of “the global village”, and for pretty much revolutionizing the way we look at media’s role in shaping human societies. McLuhan, who is credited with quotes such as “diaper spelled backwards is repaid. Think about it” and “I don’t necessarily agree with everything I say”, is also credited with predicting the internet thirty years before its commercialization.
In his game-changing book The Gutenberg Galaxy: The Making of Typographic Man, which we don’t have space be give justice here, McLuhan studies the way technology for documenting and communicating has influenced human cognition and…