An interesting web capability called Churnalism was recently introduced in the United States, brought to us by the British Media Standards Trust. In short, just as plagiarism software operates, the Churnalism site will compare journalism with known press releases and attempt to identify the source of the information. This capability will also allow the user to determine if quotes have been taken out of context. It should be a great way to detect churn and spin while increasing media literacy.
- Churnalism.com exposes an ugly PR and media truth (stuartbruce.biz)
- Churnalism Invades The US And UK Press (arnoldit.com)