The Endowment effect is the tendency for us to overvalue things we own. Here’s how to beat it. Source: The Endowment Effect: Why You Can’t Let Go Of Your Possessions Editor’s Note: This is a guest post by Louis Chew of Constant Renewal. Not long ago, I tried clearing some of my possessions. It didn’t […]

via The Endowment Effect: Why You Can’t Let Go Of Your Possessions — consumer psychology research