17 Monday Dec 2018
Posted in Psychology
People’s taste for shiny stuff might be rooted in a very basic instinct. Image: Sports car via stephen rudolph / Shutterstock Source: An Evolutionary Theory For Why You Love Glossy Things BY ERIC JAFFE The evidence that people are drawn to shiny things is all around us: from the pages of lifestyle magazines to the […]
via An Evolutionary Theory For Why You Love Glossy Things — consumer psychology research
08 Saturday Sep 2018
Posted in Psychology
Everyday things that you rely on will be considered dinosaurs in the next 10 years. Check out which of your favorite ones make the list! by Lisa Douglas from: https://www.urbo.com/content/things-that-will-probably-be-extinct-by-2025/ Life’s pretty darn good right now with our handy cell phones, our easy-to-use remotes, and our ability to send someone a document with the push of […]
via 15 Things That Will Probably Be Extinct By 2025 — consumer psychology research
29 Sunday Jul 2018
Posted in Psychology
The dark side of the hyper-colored American Dream. (Illustrations by Kobie Nieuwoudt) One of America’s most popular business opportunities is financially jeopardizing millions. Source: Multilevel-marketing companies like LuLaRoe are forcing people into debt and psychological crisis WRITTEN BY Alden Wicker “I was urged to stop paying my bills to invest in more inventory. I was […]
16 Monday Jul 2018
Posted in Psychology
A new study shows that when consumers believe that a company is harmful in some way, then they feel justified participating in illegal activities, such as shoplifting, piracy or hacking to harm the company. Source: When brands tempt us to lie, cheat and steal SOCIETY FOR CONSUMER PSYCHOLOGY While many people consider themselves generally […]
via When brands tempt us to lie, cheat and steal — consumer psychology research
07 Saturday Jul 2018
Posted in Psychology
TINYhr presents the 2014 Employee Engagement & Organizational Culture Report, findings gathered from 200,000+ employee responses and 500+ organizations. Source: 2014 Employee Engagement & Organizational Culture Report | TINYpulse EXECUTIVE SUMMARY TINYpulse provides an ongoing employee engagement pulse survey to over 500 organizations worldwide. After analyzing over 200,000 anonymous employee responses, we arrived at one […]
27 Wednesday Jun 2018
Posted in Psychology
What the kids of tomorrow can look forward to. Source: The 6 Jobs Everyone Will Want in 2040 By KRISTEN BAHLER If you’re a new parent, or prone to abstract theorizing, you’ve probably spent some late nights wondering what the future holds for job seekers. In 2040, the babies born today will be at […]
via The 6 Jobs Everyone Will Want in 2040 — behavioraleconomicsresearch
24 Sunday Jun 2018
Posted in Psychology
The psychological drivers behind the sharing economy provide valuable insights for marketers in any industry. Source: The Consumer Psychology Behind the Sharing Economy—What Marketers Must Know Nicola Brown March 2, 2018 It hardly needs stating that one of the biggest consumer trends of the past decade has been the rise of the sharing economy. […]
30 Tuesday Jan 2018
Posted in Psychology
LAWRENCE —visual logo for their brand, believing that consumers apply a logo’s meaning to its accompanying brand. Source: Marketing scholar investigates psychological effects of logo design Consumer behavior literature supports this assumption by documenting how a logo’s meaning can affect attitudes toward and beliefs about associated brands. New research by a University of Kansas marketing […]
via Marketing scholar investigates psychological effects of logo design — consumer psychology research
01 Monday Jan 2018
Posted in Psychology
People like to think of themselves as savvy shoppers, but are still vulnerable to these common psychological tricks. Source: How Stores Trick You Into Buying More Things Oct 11, 2017 Video by The Atlantic How do consumers decide what to buy? The truth is that stores know you better than you do—both online and offline. […]
via How Stores Trick You Into Buying More Things — consumer psychology research
30 Thursday Nov 2017
Posted in Psychology
by Joshua Moraes The truth behind the brand. Source: 11 Unknown Facts & Stories About The World’s Biggest Brands How we came to be, what we did to get to where we are and what we’re called. For each one of us, it’s a different story. Some boring as hell, some interesting enough to be […]
via 11 Unknown Facts & Stories About The World’s Biggest Brands — consumer psychology research
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