consumer psychology research

Gen Zs have ditched Lacoste for Nike  Sophia Grace/YouTube

Millennials loved Abercrombie and Facebook, but Gen Zs tend to wear fast fashion and athleisure.

Source: 15 brands millennials loved that ‘kids these days’ avoid

By Rachel Premack, Business Insider

  • Millennials loved preppy clothes and Facebook. 
  • But Gen Zs tend to wear fast fashion and athleisure. They’ve also dumped Facebook for Snapchat and Instagram.
  • Read on to see the 15 brands millennials loved as teens that haven’t captured today’s youth.  

When hitting the mall, millennials leaned towards preppy brands like Ralph Lauren.

But today’s teens are all about streetwear, athleisure, and fast fashion — Nike, Adidas, and Forever 21 dominate the Gen Z shopping cart.

Using insights from asset management firm Piper Jaffray’s semi-annual Taking Stock With Teens survey and Bobby Calise, VP of brand tracking at the youth insights firm Ypulse, Business Insider curated a list of 15…

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