large_ocxb50ft3lblnlolqi2keb_vodqs4m_w5ejospp8d2wFor over 30 years now I’ve been hearing what seems to be a never-ending debate between “suits” of the research orientation and creatives about how advertising should be done. Creatives always complain that research has a tendency to kill great advertising. Research people point to case after case of bad creative that would never have […]

via Creativity in Advertising vs. Data — mediainmind

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