Source: Personality and Consumer Research
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Media Psychology 
Pingback: Personality and Consumer Research — Media Psychology | consumer psychology research
Interesting post that I mostly agree with. But I have a problem with Myers-Briggs and much prefer the Big Five, which it seems has better withstood empirical testing.
After conducting some research on this, I have to say I agree with you. While I was initially enamored with the MBTI, and have used it very successfully in clinical work, it does not withstand the rigor of empirical testing. The Big Five, instead, has shown much more consistent results.