Photo by Alexandre Godreau on Unsplash Flaws in our decision-making ability are fuel for the market. Source: Do We Control Our Own Purchasing Habits? By Liraz Margalit Ph.D. Persuading rational people to make rational decisions is easy. Unfortunately, as humans, we’re often stuck with irrational thinking, fueled by cognitive biases and emotions. While we’d all […]

via Do We Control Our Own Purchasing Habits? — consumer psychology research