Tiffany White tells a cautionary tale about the modern, connected consumer.
Tiffany Barnett White is Associate Professor of Business Administration and Bruce and Anne Strohm Faculty Fellow at the University of Illinois, College of Business. She joined the faculty at Illinois in 1999 and received a Ph.D. in marketing from Duke University in 2000. Professor White is a consumer psychologist with research interests in the area of consumer-brand relationships. Her research addresses affective, cognitive, and behavioral aspects of these relationships, including self-brand attachments and the development and deterioration of consumer trust. Her research has been published in top journals in marketing and consumer psychology. She is married and the mother of two children.