Are brands addictive? Source: Do We Form Similarly Close Relationship With Brands As With Our Loved One? Martin Reimann For human relationships it is known that after an initial electrifying honeymoon period, excitement for the loved partner often goes down and is maintained at a lower level. At the same time, however, we include our […]

via Do We Form Similarly Close Relationship With Brands As With Our Loved One? — consumer psychology research

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